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About

The bill needs a second set of eyes. We're it.

Medical billing is complicated by design, and the person who pays for that complication is you. We built Soro so nobody has to argue with a hospital billing office alone.

The team

Meet the team

We're a small team that grew up around healthcare's inefficiencies and got tired of watching ordinary people pay for them. Here's who's behind Soro.

Max Kern

I'm a Business student at the University of Maryland. I grew up immersed in healthcare, attending industry conferences and working internships that showed me how much money the system quietly wastes. An internship at Adonis, an AI-powered revenue cycle management company, showed me how technology can fix that, and inspired by entrepreneurs like Brian Kern, Akash Magoon, Zack Fox, and Will Vanderveer, I started Soro to help patients navigate healthcare's complexity and protect both their health and their pockets.

Carter Oberman

I'm a student at Northeastern University majoring in International Business with a focus in Fintech, with hands-on experience across web platforms, data security, and data analytics. I previously worked in AI development at Dash Appliances, building with platforms like AWS and Cloudflare. I believe this wave of rapid AI progress is exactly what's needed to take down a long-standing problem: overcharges across the healthcare industry.

Brandon Pecarific

I'm majoring in Biology with a minor in Economics at Rutgers University–New Brunswick, a combination that lets me speak the clinical language behind the bills we audit and explain, in plain terms, why a charge does not hold up. Hardworking people are quietly shortchanged by a healthcare system that already asks so much of them, and that's why I want to help build Soro.

Sadie Janjua

I'm a Business student at the University of Miami with a strong interest in entrepreneurship and healthcare innovation. Working in a plastic surgery office gave me a firsthand look at how billing and reimbursement quietly inflate what patients are asked to pay. At Soro, I bring a business-first perspective and sharp problem-solving skills to help people pay what they actually owe and no more.

The mission

Make what care costs something anyone can look up

The medical billing system is opaque by design. That complexity hides real money, and it is your money.

We work only for the person holding the bill. Nobody else pays us, not a hospital and not an insurer, so our incentives point one way: find what you were overcharged and get it taken off.

Doing that work well meant building the rate corpus behind it, and that turned out to be the second half of the mission. Hospitals are required to publish what they have agreed to accept, so the prices are already public. Getting them in a usable form is not: the established vendors put that data behind six-figure contracts and a sales cycle, which prices out most of the people who would do something useful with it.

We think that is backwards. The same corpus we audit bills against is licensed on its own, at a published price, so a broker, a researcher, or a small employer can afford to check a number before they act on it. Healthcare cannot get more efficient while the facts about what it charges stay this expensive to reach.