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About

The bill needs a second set of eyes. We're it.

Medical billing is complex by design, and self-funded employers quietly pay for the errors buried in it. We built Soro to find those errors and bring the money back to the plan.

The team

Meet the team

We're a small team that grew up around healthcare's inefficiencies and got tired of watching employers pay for them. Here's who's behind Soro.

Max Kern

I'm a Business student at the University of Maryland. I grew up immersed in healthcare, attending industry conferences and working internships that showed me how much money the system quietly wastes. An internship at Adonis, an AI-powered revenue cycle management company, showed me how technology can fix that, and inspired by entrepreneurs like Brian Kern, Akash Magoon, Zack Fox, and Will Vanderveer, I started Soro to help patients and employers navigate healthcare's complexity and protect both their health and their pockets.

Carter Oberman

I'm a student at Northeastern University majoring in International Business with a focus in Fintech, with hands-on experience across web platforms, data security, and data analytics. I previously worked in AI development at Dash Appliances, building with platforms like AWS and Cloudflare. I believe this wave of rapid AI progress is exactly what's needed to take down a long-standing problem: overcharges across the healthcare industry.

Brandon Pecarific

I'm majoring in Biology with a minor in Economics at Rutgers University–New Brunswick, a combination that lets me speak the clinical language behind the claims we audit while building the financial and strategic case that turns employers into long-term partners. Hardworking people are quietly shortchanged by a healthcare system that already asks so much of them, and that's why I want to help build Soro.

Sadie Janjua

I'm a Business student at the University of Miami with a strong interest in entrepreneurship and healthcare innovation. Working in a plastic surgery office gave me a firsthand look at how inefficient claims administration and reimbursement drive up costs for employers. At Soro, I bring a business-first perspective and sharp problem-solving skills to help reduce overpayment and build a more trustworthy, sustainable healthcare system.

The mission

Turn billing complexity into recovered cash

The medical billing system is opaque by design. That complexity hides real money.

We work only for the party that bears the cost, so our incentives point one way: find what the plan overpaid and get it back. No software to install, no process for your team to learn.

Principles

Principles we audit by

01

Aligned incentives

We are paid to find money, not to bill hours. If the plan does not recover, we do not earn.

02

Clinical rigor

We review the clinical record and standards before we dispute a single line.

03

Total transparency

Every dollar documented, itemized, and reported back. The fee sits on the same page as the recovery.